The Team Behind JL



JEFFREY launched the brand to create beautiful fashion accessories inspired both by his background in the automotive industry and his affinity for design and technology.

  • Led Clean Tech and Project Finance efforts at Janney Capital Markets, completed $6 billion in transactions and advisory.
  • Jaguar Cars North America, global brand strategy and launch several all-new models, modernized the iconic brand’s image.
  • Marketing Leadership Program at Ford Motor Company.
  • Scientific Advisor to the U.S. Environmental Protection Agency.

Jeffrey earned a Bachelor of Arts in Environmental Science from Wesleyan University, a Masters of Economics and Marine Policy from the University of Delaware, and an MBA from the University of Virginia.



SHERRIE fell in love with the brand as a client and jumped at the chance to join the team in 2023 when the opportunity presented itself.

  • Over two decades of experience in the luxury goods sector with Armani, Tom Ford, and Fawaz Gruosi (FG). Business strategy, operations, and team development.
  • Focus on working closely with founders and investors to translate vision into tangible results. At FG set up operations across five countries with a $100M investment.
  • Co-founder Von Beauty Limited, a biodegradable personal hygiene goods startup.

She holds a Degree in Law from Tehran Azad University and a Bachelor's Degree in the History of Art from Open University.